CORPORATE IRRESPONSIBILITY

     

 BLOOD IN YOUR COFFEE

        Money isn’t everything – or is it? To most corporations, making a profit is goal number one – but some of those companies take it way too far, sacrificing the health of the planet and its inhabitants for a bigger bank balance.  Far too many corporations turn a blind eye to the consequences of their destructive, exploitative practices. The worst of them are committing atrocities that go beyond the realm of objectionable into criminal, dumping toxic chemicals without regard to public health and employing child labor.

NESTLE

             More than 40% of the world’s chocolate comes from Côte d’Ivoire (the Ivory Coast) in Africa, where tens of thousands of children are estimated to be working in dangerous conditions on cocoa farms. Nestle uses cocoa harvested by slave labor and only when Senator Thomas Harkin (D-Iowa) led an investigation and introduced legislation that would require chocolate sold in the US to be labeled “slave-free” did the company act. Nestle promised that by July 2005 they would find a way to certify chocolate as not having been produced by any underage, indentured, trafficked or coerced labor, but since then, they have achieved very little.

          

          Nestle’s bottled water business is also a major cause for consern. Nestle controls one-third of the US market and sells 70 different brand names of bottled water including Arrowhead, Deer Park, Perrier and Poland Spring. The company buys up pristine springs in some of the most beautiful natural spaces in America and builds huge factories on the sites, releasing pollution into the air and drawing enormous amounts of water out of the springs.

     

        And, while the company claims an environmentally friendly ethic, saying it would never harm an aquifer, that’s exactly what they have done in places like Michigan damaging the watershed with excessive withdrawals, reaping huge profits and leaving the locals to deal with the consequences.

Week 4-The Marketing Environment

       Pamela and Gela Nash established the Juicy Couture in 1995.In 13 years, Pamela and Gela Nash designed and carried out the company very well.They sold apparels,parfums,watches many people all around the world.
      In 2008, when death wind came to the America it also crashed to the Juicy Couture.Gela and Pamela have affected a lot in the recession.They didn't stand on more and Juicy Couture handed down company to the Liz Claiborne.Liz Claiborne is reported to have sold 258 $ worth of Juicy Couture product in the forst six months of 2008.

COUNTRY OF ORIGIN

APPAREL                                             LABEL                               COUNTRY OF ORIGIN

Head Band                                            XXX                                    XXXX

Sweater                                                KIMCHI BLUE                   CHINA

Skirt                                                     LACOSTE                           SLOVAKIA

Shoes                                                   FOREVER 21                      CHINA

Brassiere                                              VICTORIA'S SECRET        XXXX

Underpants                                           XXX                                    XXXX

Undershirt                                             PINK ANGEL                     TURKEY

Bag                                                       DIESEL                                CHINA

Department Stores Dropping Juicy Couture for Fall

  Beginning of this year department stores like Century 21 started to complain about Juicy couture's stale styles.Of course, Juicy Couture took into account those complaints and hired a new designer Eric Fetherston to design new clothes for holiday season,but i guess it is already too late.Many of the major retailers dropped the Juicy Couture clothing or cut back orders for fall season.

*Saks Fifth Avenue dropped the line at the New York Flagship for Fall
*Bloomingdale's cut way back on its Juicy Department at contemporary floor
*Bergdorf Goodman No longer carries the line.
*Century 21,i have been there just couple of days ago and before there were a lot of Juicy Designs but now just sweat Suits.I am sure right now everyone has that basic Juicy Couture Sweatsuits.

EXCERPT: The company president said that his goal is just to keep the label profitable, so only about ten to twenty new stores will open each year, while the men’s, yoga, and maternity categories are eliminated, along with 70 stores. So that's a start. Can you think of a man, woman, or yoga person who wants "JUICY" across their butts? Actually, maybe that would be popular somewhere like MIAMI or the DAVID BARTON GYM(Gay Gym)

Week 3-Ethics and Social Responsibility

   

       Juicy Couture standards are relating child labor,working hours,wage payment and working conditions generally.Juicy Couture is a participating company in the Fair Labor Association program.The Fair Labor Assaciation  is a non-profit orgnization and trying to improve working conditions worldwide.The accreditation must be renew every 3 years.It was accrediated last time in 2008.

    Social responsibility is

* Juicy Couture started to initiative called "Love is not abuse" which seeks to educate about domestic violence.

*Liz Claiborne Foundation ( Juicy Couture sold to ) support organizations U.S communities in the vicinity of the companies facilities.

     At Liz Claiborne Inc., we know our consumers demand a high quality product at a good value. But we also know our obligation to consumers doesn't end there. Our products must also be made under fair and decent working conditions. In today's world, where companies do business with fewer contractors and factories but are expanding into more countries both in the US and abroad, it requires a serious commitment to improve working conditions.
   Major reports about worker's Rights from Liz Claiborne(Juicy Couture)

*Human Rights Watch, Guatemala Discrimination Against Women Workers

*Hong Kong Christian Industrial Committee, China Women Workers in Special Economic Zones

*Maquila Solidarity Network, Transparency Report Card

*National Labor Committee, US-Jordan Free Trade Agreement

Week 2-Strategic Plannig

  Juicy Couture sets out to make the world more casual.We are trying hard to provide fancy,chic,pretty clothes to cute girly girls.We want everybody lives in juicy world.
   Juicy is everywhere.It is sometimes causal but sometimes cocktail;man and women;sunglasses and magnificent smelly parfumes.Most famous celebrities wear it like Madonna,Angelina but it Juicy is more affordable than other fancy brands so even as a poor two jobbed international student; i wear it, too.Do you know why?Juicy has specific power that you cant resist it.

  
   Our goal is that open more stores all around the world and make the Juicy Couture more popular in Europe.Also we are seeking to create new and unique girly watches,parfumes and shoes.Although our mission is to make the world casual Juicy for pretty girls also we will start to sell man's denim,watch and parfumes.Under the slogan of "My dog is better than your dog" Juicy Couture will enter dog fashion end of the 2010.
  By 2015 we plan to have more than 100 stores in Usa, Europe and Asia.

Living in a Juicy World...Keep following us....

Week 1-History and Mission Statement

    In 1995, Gela Nash-Taylor and Pamela Skaist -Levy, both are from California,decided to create a brand which is Travis jeans and the wanted to sell pants.In 1996,They changed the name to Juich Couture,the aim was to create a girly apperals with good quality and affordable prices.They produced athletic and casual wears and they became really succesfull with tracksuits.Gela and Pamela didnt have that much money when they start to business, so Juicy Couture find the success very slowly.In 1996,after company established,they needed advertisemnt to show their product to the people.Gela and Pamela send the Juicy Couture Track suits to the celebrities.When Madonna wore the this tracksuit,company captured the success instantly.Juicy Couture was very limited brand and they didnt have any specific just Juicy Coutre stores until 2000s.In 2004,Juicy Couture got the top of success and become a well-known brand.

      Juicy Couture started to produce handbags,jewelery,cosmetics and children's clothing.Juicy Couture was sold to the Liz Claiborne in 2008 by the girls Gela and Pamela.

    Our mission statement is producing girly apperals for cute,pretty,ugly or silly to any girls.The company started to their mission to sell the clothes for affordable prices and they changed their mission.Now one t-shirt is at least 100$.The goal is to serve good quality apperals to girls all around th world.