BANNED! Pepsi vs. Coke

This video is a great example of Comparative Advertising between Pepsi and Coca Cola.It was made by Pepsi.And in the commercial, a little boy tries to buy Pepsi from the vending machine, but he is too short to reach it,so first he buys 2 can of Coca Cola whose button is reachable.Then he uses two cans of coke as a step to reach the Pepsi button.In the video, the little boy takes the Coca Cola cans under his feet therefore this video banned.It is a great example of Comparative Advertising .

Juicy Couture is a sponsorship of "Hope Shining"

I am happy,though my company is socially responsible.They provide happiness to the children to our futures.

Week 9 - Advertising and Public Relations

    As I see Juicy Couture mostly use Internet advertising(they put adds.to their web-page) and also Juicy Couture sends thousands of free outfits to the famous celebrities like Britney Spears and Madonna also fashion editors and stylists every year.Juicy Couture never uses traditional advertising.
   Occasionally,Juicy Couture plans organizations or cocktails to remind customers its product.Juicy Couture particularly uses pink color and also colorful advertisements.Juicy Couture uses both product advertising and instituonal advertising.

(A product advertising)

Juicy Couture creates an unique selling proposition for everyy collection.The main Juicy Couture slogan is "Made in the Glamorous America".Actually,slyly they uses comparative advertising.As we know many people don't like to buy any product which made in China so, in that slogan Juicy Couture indicates that its products made in America.Also there are their some slogans which they created for every collection."For Nice Girls Who Like Stuff" , "Eat Candy" , "Smells like Couture" , " Wake Up And Smell The Couture" , Peace,Love and Couture".

     Juicy Couture is a sponsorship company for " Hope Shinning" which based on to protect children.It is also other kind of advertising and a duty for public relations.

Brief Summary of What Is happing Inside Juicy Couture in Two Months?

Juicy,Juicy,Juicy....All girls love Juicy Couture.I want to talk about what Juicy Couture are doing for 2 months?I have decided to talk about Juicy Couture as a semester assignment for my marketing class.I love their style.It is just me, but unfortunately it is too expensive for me to purchase.Many girls all around the world and also I love Juicy Couture style.Recently, I realized about that girls adore Juicy Couture because of their unique,sweet style.Have you ever think about that who designs these gorgeous appeals?Yeah, i learned that later on after i started to my semester project. Gela and Pamela girls who were the resent owners of Juicy Couture designed all appeals.The important point is,They didnt care about consumer desire,they just designed what they wanted to see in their closets.It really worked out for a long time.They sold Juicy Couture track-suits to many people even celebrities.

 

Madonna with her Juicy track-suits

Well,after recession Liz Claiborne bought  Juicy Couture.Still the head designers were Gela and Pamela but recently upscale department stores started to complain and drop their Juicy Collection because of the stale Juicy Couture styles.Then almost a month ago Liz Claiborne kicked out the recent designers of Juicy Couture and hired American Eagle's head designer.

    

     I hope it will be a new start for Juicy Couture.Many people got bored because of Juicy Couture's same collections.

GOOD LUCK JUICY!!

Week 8-Retailing

     Some upscale department stores like Bloomingdale's, Lord and Tylor, Bergdorf Goodman,Saks Fifth Avenue sells Juicy Couture apparels, bags and shoes.Juicy Couture offers high level of service.They provide liberal return policies,credit,layaway and gift wrapping.When you go into the Juicy Couture store in 5th avenue,you can smell the fresh sweet candy parfum on the air.Juicy Couture is a chain store.They have many flagship stores in California.An upscale Juicy Couture store opened in 5th avenue .

 

     Juicy Couture is also an international store.Juicy Couture has many stores in different countries.It brings American girly fashion to the girls around the world.

    Juicy Couture also can be seen in any Outlet Malls like Woodbury Outlets.

  If we consider about the retailing mix Juicy Couture is on the 5th ave which means it is all among the world's expensive stores and serves customers variety and full range off Juicy Couture collection.When you go to 5th avenue Juicy Couture store,you can see many happy faces.Employees greets you with their all heart,but the whole problem is pricy Juicy Couture appeals.You should pay at least $70 for a basic t-shirt.and their advertisement is their unique slogans like "Dude where is my Couture?" or "It is Exhausting being this Juicy'.

Don't wait!!! Visit Juicy at the 5th Avenue

Juicy Couture Hires American Eagle's Head Designer

  

  If you love Juicy Couture’s velour track suits–no judging, we promise–but find $196 price tag a bit jarring, good news:

    Liz Claiborne, the company that now owns Juicy Couture and kicked out founders Gela Nash and Pamela, has hired American Eagle’s chief design officer LeAnn Nealz to head up the brand,reports WWD .
It can be deduced that her role will not only be to update the brand’s image, but also to make it even more mass than it already is. Which hopefully means slightly lower prices.

    Prior to American Eagle, Nealz worked at Gap, Banana Republic, Nine West, Theory, and Ck Jeans. So her experience is in mass market retail. Much like Deborah Lloyd, who has successfully maintained the DNA of the Kate Spade brand (also owned by Liz Claiborne) while keeping the prices moderate and expanding its reach, Nealz’s job will be to freshen up the Juicy look, while making it easier for more people to buy more pieces.
    Designer Erin Fetherson, who’s been working with the brand since the spring, will end her creative consultancy at the end of 2011.

Week 7-Consumer Decision Making

      Gela and Pamela who were the designer and previous owners of Juicy Couture.They designed dresses,shoes,tracksuits and many things.And while they design these apparels,they didn't care customer demand.They just designed what they wanted to see on their own closets.And they reached the success with that way.For every collection,Gela and Pamela produced slogans and symbols.It attract customers a lot.People buy from the collection which slogan has the right meaning for them.
   Juicy Couture is an upscale brand therefore, mostly wealth people purchase.One basic t-shirst is around $70.Juicy Couture is not selling in Middle Easy.As we know in Middle East the religion is Islam, so it is hard to sell muslim people mini skirts,colorful bags or transparant shirts.

     From peers, children and adolescents clearly acquire expressive aspects of consumer behaviour by developing consciousness of the product social value," they noted. "Part of this expressive learning is the attention adolescents pay to brands and the formation of their brand preferences in clothing. Those teenagers who interact more with peers about consumer matters present a decision making style that is brand oriented." Rather than obtain a pair of jeans because they like them, a vast number of young people (including many a guilty party here at McGill) are forking over the cash so that they can fulfill a desired social perception. Really, would you be paying $250 for the celebrity-favoured Seven Jeans if they weren't the spite-fueled envy of all of your friends?

   Juicy Couture are considered to be wealthy and snobby, supposedly concerned with fashion trends.

Worst Fashion Trend(Men Try to look like woman)

     Why these guys try to look like a girl?Is it too hard to find a man jeans,t-shirts or shirts?There are some pictures which shows that how man look like when they try to look like fashinable.

Why dont you take of this strapless?

Why don't you wear a man's shirt?....

No COMMENT....

I just bought couple of days ago these pants from ZARA.

Which one is male? If you find it,you can win $1000.

STOP STOP STOP....STOP FOLLOWING WOMAN FASHION.YOU GUYS JUST LOOK LIKE CLOWN.

Week 6- Global Marketing

        If the world seems to be getting juicier,it may not be due to global warming. It may be due to global wearing—of Juicy Couture the white-hot fashion empire. 
     Juicy Couture is everywhere. It’s casual and cocktail; sunglasses and shoes; men, women, and children. It’s equal parts class and stores can’t get enough of it. Reese, Gwyneth, Madonna, Brad, Kevin, and Ben all wear Juicy.

   Juicy Couture sets out to make the world more casual.