Week 2-Strategic Plannig

  Juicy Couture sets out to make the world more casual.We are trying hard to provide fancy,chic,pretty clothes to cute girly girls.We want everybody lives in juicy world.
   Juicy is everywhere.It is sometimes causal but sometimes cocktail;man and women;sunglasses and magnificent smelly parfumes.Most famous celebrities wear it like Madonna,Angelina but it Juicy is more affordable than other fancy brands so even as a poor two jobbed international student; i wear it, too.Do you know why?Juicy has specific power that you cant resist it.

  
   Our goal is that open more stores all around the world and make the Juicy Couture more popular in Europe.Also we are seeking to create new and unique girly watches,parfumes and shoes.Although our mission is to make the world casual Juicy for pretty girls also we will start to sell man's denim,watch and parfumes.Under the slogan of "My dog is better than your dog" Juicy Couture will enter dog fashion end of the 2010.
  By 2015 we plan to have more than 100 stores in Usa, Europe and Asia.

Living in a Juicy World...Keep following us....