Brief Summary of What Is happing Inside Juicy Couture in Two Months?

Juicy,Juicy,Juicy....All girls love Juicy Couture.I want to talk about what Juicy Couture are doing for 2 months?I have decided to talk about Juicy Couture as a semester assignment for my marketing class.I love their style.It is just me, but unfortunately it is too expensive for me to purchase.Many girls all around the world and also I love Juicy Couture style.Recently, I realized about that girls adore Juicy Couture because of their unique,sweet style.Have you ever think about that who designs these gorgeous appeals?Yeah, i learned that later on after i started to my semester project. Gela and Pamela girls who were the resent owners of Juicy Couture designed all appeals.The important point is,They didnt care about consumer desire,they just designed what they wanted to see in their closets.It really worked out for a long time.They sold Juicy Couture track-suits to many people even celebrities.

 

Madonna with her Juicy track-suits

Well,after recession Liz Claiborne bought  Juicy Couture.Still the head designers were Gela and Pamela but recently upscale department stores started to complain and drop their Juicy Collection because of the stale Juicy Couture styles.Then almost a month ago Liz Claiborne kicked out the recent designers of Juicy Couture and hired American Eagle's head designer.

    

     I hope it will be a new start for Juicy Couture.Many people got bored because of Juicy Couture's same collections.

GOOD LUCK JUICY!!