Week 9 - Advertising and Public Relations

    As I see Juicy Couture mostly use Internet advertising(they put adds.to their web-page) and also Juicy Couture sends thousands of free outfits to the famous celebrities like Britney Spears and Madonna also fashion editors and stylists every year.Juicy Couture never uses traditional advertising.
   Occasionally,Juicy Couture plans organizations or cocktails to remind customers its product.Juicy Couture particularly uses pink color and also colorful advertisements.Juicy Couture uses both product advertising and instituonal advertising.

(A product advertising)

Juicy Couture creates an unique selling proposition for everyy collection.The main Juicy Couture slogan is "Made in the Glamorous America".Actually,slyly they uses comparative advertising.As we know many people don't like to buy any product which made in China so, in that slogan Juicy Couture indicates that its products made in America.Also there are their some slogans which they created for every collection."For Nice Girls Who Like Stuff" , "Eat Candy" , "Smells like Couture" , " Wake Up And Smell The Couture" , Peace,Love and Couture".

     Juicy Couture is a sponsorship company for " Hope Shinning" which based on to protect children.It is also other kind of advertising and a duty for public relations.