Gela and Pamela who were the designer and previous owners of Juicy Couture.They designed dresses,shoes,tracksuits and many things.And while they design these apparels,they didn't care customer demand.They just designed what they wanted to see on their own closets.And they reached the success with that way.For every collection,Gela and Pamela produced slogans and symbols.It attract customers a lot.People buy from the collection which slogan has the right meaning for them.
Juicy Couture is an upscale brand therefore, mostly wealth people purchase.One basic t-shirst is around $70.Juicy Couture is not selling in Middle Easy.As we know in Middle East the religion is Islam, so it is hard to sell muslim people mini skirts,colorful bags or transparant shirts.
From peers, children and adolescents clearly acquire expressive aspects of consumer behaviour by developing consciousness of the product social value," they noted. "Part of this expressive learning is the attention adolescents pay to brands and the formation of their brand preferences in clothing. Those teenagers who interact more with peers about consumer matters present a decision making style that is brand oriented." Rather than obtain a pair of jeans because they like them, a vast number of young people (including many a guilty party here at McGill) are forking over the cash so that they can fulfill a desired social perception. Really, would you be paying $250 for the celebrity-favoured Seven Jeans if they weren't the spite-fueled envy of all of your friends?
Juicy Couture are considered to be wealthy and snobby, supposedly concerned with fashion trends.
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