Week 11- Product Concepts

Let's consider one of the best smelly and popular parfumes from Juicy Couture.--Viva La Juicy--

   Viva La Juicy is a product item of Juicy Couture.It comes in different sizes. Such a things in Juicy Couture for example; t-shirts, dresses, coats, bags all of them are different product items.For general we can call them product mix that Juicy Couture has.
  Viva La Juicy is a speciality product and shopping product.As we know there are two types of shopping products.For example; i want a parfume this is an homogeneous shopping product, but if i tell to you i want juicy Couture parfume we call it heterogeneous shopping product.In heterogeneous shopping, you specify it more.
   Viva La juicy is a global brand.It is very popular in many countries.And many people crazy about Viva La Juicy.Juicy Couture also has other parfumes.Either they smell different and their packing is totally different.

 
There are many reasons for packing product.many people buy these fancy packed Juicy couture perfumes.After the perfume is finished,girls mostly use it as a jewellery box or a box for their head bands etc.

Review about Viva La Juicy

 

 

 

 

 

As we see packing has big effect on sales.

Week 10-Sales Promotion and Personal Selling

   Juicy Couture makes sales promotion almost end of every season because they want to get rid of from old season clothes.Juicy Couture sometimes makes online discounts and sometimes specific store discounts.They have different sales promotion tactics.
    Juicy Couture creates many different concepts for every collection.They use eye-catching display to get consumers attention also Jucicy gives their consumers free samples.

    Also Juicy Couture use Premiums as a sales promotion.

Juicy Couture also gives their consumers free parfume samples.It is a good way to create an intrest for customers.Also Juicy Couture uses online sales promotion.They say if you purchase more than $200, shipping is free.This is one example of Online Sales Promotion.In Juicy Couture prices are not negotiable.Juicy Couture doesnt really use traditional sales and personal selling.

BANNED! Pepsi vs. Coke

This video is a great example of Comparative Advertising between Pepsi and Coca Cola.It was made by Pepsi.And in the commercial, a little boy tries to buy Pepsi from the vending machine, but he is too short to reach it,so first he buys 2 can of Coca Cola whose button is reachable.Then he uses two cans of coke as a step to reach the Pepsi button.In the video, the little boy takes the Coca Cola cans under his feet therefore this video banned.It is a great example of Comparative Advertising .

Juicy Couture is a sponsorship of "Hope Shining"

I am happy,though my company is socially responsible.They provide happiness to the children to our futures.

Week 9 - Advertising and Public Relations

    As I see Juicy Couture mostly use Internet advertising(they put adds.to their web-page) and also Juicy Couture sends thousands of free outfits to the famous celebrities like Britney Spears and Madonna also fashion editors and stylists every year.Juicy Couture never uses traditional advertising.
   Occasionally,Juicy Couture plans organizations or cocktails to remind customers its product.Juicy Couture particularly uses pink color and also colorful advertisements.Juicy Couture uses both product advertising and instituonal advertising.

(A product advertising)

Juicy Couture creates an unique selling proposition for everyy collection.The main Juicy Couture slogan is "Made in the Glamorous America".Actually,slyly they uses comparative advertising.As we know many people don't like to buy any product which made in China so, in that slogan Juicy Couture indicates that its products made in America.Also there are their some slogans which they created for every collection."For Nice Girls Who Like Stuff" , "Eat Candy" , "Smells like Couture" , " Wake Up And Smell The Couture" , Peace,Love and Couture".

     Juicy Couture is a sponsorship company for " Hope Shinning" which based on to protect children.It is also other kind of advertising and a duty for public relations.

Brief Summary of What Is happing Inside Juicy Couture in Two Months?

Juicy,Juicy,Juicy....All girls love Juicy Couture.I want to talk about what Juicy Couture are doing for 2 months?I have decided to talk about Juicy Couture as a semester assignment for my marketing class.I love their style.It is just me, but unfortunately it is too expensive for me to purchase.Many girls all around the world and also I love Juicy Couture style.Recently, I realized about that girls adore Juicy Couture because of their unique,sweet style.Have you ever think about that who designs these gorgeous appeals?Yeah, i learned that later on after i started to my semester project. Gela and Pamela girls who were the resent owners of Juicy Couture designed all appeals.The important point is,They didnt care about consumer desire,they just designed what they wanted to see in their closets.It really worked out for a long time.They sold Juicy Couture track-suits to many people even celebrities.

 

Madonna with her Juicy track-suits

Well,after recession Liz Claiborne bought  Juicy Couture.Still the head designers were Gela and Pamela but recently upscale department stores started to complain and drop their Juicy Collection because of the stale Juicy Couture styles.Then almost a month ago Liz Claiborne kicked out the recent designers of Juicy Couture and hired American Eagle's head designer.

    

     I hope it will be a new start for Juicy Couture.Many people got bored because of Juicy Couture's same collections.

GOOD LUCK JUICY!!

Week 8-Retailing

     Some upscale department stores like Bloomingdale's, Lord and Tylor, Bergdorf Goodman,Saks Fifth Avenue sells Juicy Couture apparels, bags and shoes.Juicy Couture offers high level of service.They provide liberal return policies,credit,layaway and gift wrapping.When you go into the Juicy Couture store in 5th avenue,you can smell the fresh sweet candy parfum on the air.Juicy Couture is a chain store.They have many flagship stores in California.An upscale Juicy Couture store opened in 5th avenue .

 

     Juicy Couture is also an international store.Juicy Couture has many stores in different countries.It brings American girly fashion to the girls around the world.

    Juicy Couture also can be seen in any Outlet Malls like Woodbury Outlets.

  If we consider about the retailing mix Juicy Couture is on the 5th ave which means it is all among the world's expensive stores and serves customers variety and full range off Juicy Couture collection.When you go to 5th avenue Juicy Couture store,you can see many happy faces.Employees greets you with their all heart,but the whole problem is pricy Juicy Couture appeals.You should pay at least $70 for a basic t-shirt.and their advertisement is their unique slogans like "Dude where is my Couture?" or "It is Exhausting being this Juicy'.

Don't wait!!! Visit Juicy at the 5th Avenue

Juicy Couture Hires American Eagle's Head Designer

  

  If you love Juicy Couture’s velour track suits–no judging, we promise–but find $196 price tag a bit jarring, good news:

    Liz Claiborne, the company that now owns Juicy Couture and kicked out founders Gela Nash and Pamela, has hired American Eagle’s chief design officer LeAnn Nealz to head up the brand,reports WWD .
It can be deduced that her role will not only be to update the brand’s image, but also to make it even more mass than it already is. Which hopefully means slightly lower prices.

    Prior to American Eagle, Nealz worked at Gap, Banana Republic, Nine West, Theory, and Ck Jeans. So her experience is in mass market retail. Much like Deborah Lloyd, who has successfully maintained the DNA of the Kate Spade brand (also owned by Liz Claiborne) while keeping the prices moderate and expanding its reach, Nealz’s job will be to freshen up the Juicy look, while making it easier for more people to buy more pieces.
    Designer Erin Fetherson, who’s been working with the brand since the spring, will end her creative consultancy at the end of 2011.

Week 7-Consumer Decision Making

      Gela and Pamela who were the designer and previous owners of Juicy Couture.They designed dresses,shoes,tracksuits and many things.And while they design these apparels,they didn't care customer demand.They just designed what they wanted to see on their own closets.And they reached the success with that way.For every collection,Gela and Pamela produced slogans and symbols.It attract customers a lot.People buy from the collection which slogan has the right meaning for them.
   Juicy Couture is an upscale brand therefore, mostly wealth people purchase.One basic t-shirst is around $70.Juicy Couture is not selling in Middle Easy.As we know in Middle East the religion is Islam, so it is hard to sell muslim people mini skirts,colorful bags or transparant shirts.

     From peers, children and adolescents clearly acquire expressive aspects of consumer behaviour by developing consciousness of the product social value," they noted. "Part of this expressive learning is the attention adolescents pay to brands and the formation of their brand preferences in clothing. Those teenagers who interact more with peers about consumer matters present a decision making style that is brand oriented." Rather than obtain a pair of jeans because they like them, a vast number of young people (including many a guilty party here at McGill) are forking over the cash so that they can fulfill a desired social perception. Really, would you be paying $250 for the celebrity-favoured Seven Jeans if they weren't the spite-fueled envy of all of your friends?

   Juicy Couture are considered to be wealthy and snobby, supposedly concerned with fashion trends.

Worst Fashion Trend(Men Try to look like woman)

     Why these guys try to look like a girl?Is it too hard to find a man jeans,t-shirts or shirts?There are some pictures which shows that how man look like when they try to look like fashinable.

Why dont you take of this strapless?

Why don't you wear a man's shirt?....

No COMMENT....

I just bought couple of days ago these pants from ZARA.

Which one is male? If you find it,you can win $1000.

STOP STOP STOP....STOP FOLLOWING WOMAN FASHION.YOU GUYS JUST LOOK LIKE CLOWN.

Week 6- Global Marketing

        If the world seems to be getting juicier,it may not be due to global warming. It may be due to global wearing—of Juicy Couture the white-hot fashion empire. 
     Juicy Couture is everywhere. It’s casual and cocktail; sunglasses and shoes; men, women, and children. It’s equal parts class and stores can’t get enough of it. Reese, Gwyneth, Madonna, Brad, Kevin, and Ben all wear Juicy.

   Juicy Couture sets out to make the world more casual.

CORPORATE IRRESPONSIBILITY

     

 BLOOD IN YOUR COFFEE

        Money isn’t everything – or is it? To most corporations, making a profit is goal number one – but some of those companies take it way too far, sacrificing the health of the planet and its inhabitants for a bigger bank balance.  Far too many corporations turn a blind eye to the consequences of their destructive, exploitative practices. The worst of them are committing atrocities that go beyond the realm of objectionable into criminal, dumping toxic chemicals without regard to public health and employing child labor.

NESTLE

             More than 40% of the world’s chocolate comes from Côte d’Ivoire (the Ivory Coast) in Africa, where tens of thousands of children are estimated to be working in dangerous conditions on cocoa farms. Nestle uses cocoa harvested by slave labor and only when Senator Thomas Harkin (D-Iowa) led an investigation and introduced legislation that would require chocolate sold in the US to be labeled “slave-free” did the company act. Nestle promised that by July 2005 they would find a way to certify chocolate as not having been produced by any underage, indentured, trafficked or coerced labor, but since then, they have achieved very little.

          

          Nestle’s bottled water business is also a major cause for consern. Nestle controls one-third of the US market and sells 70 different brand names of bottled water including Arrowhead, Deer Park, Perrier and Poland Spring. The company buys up pristine springs in some of the most beautiful natural spaces in America and builds huge factories on the sites, releasing pollution into the air and drawing enormous amounts of water out of the springs.

     

        And, while the company claims an environmentally friendly ethic, saying it would never harm an aquifer, that’s exactly what they have done in places like Michigan damaging the watershed with excessive withdrawals, reaping huge profits and leaving the locals to deal with the consequences.

Week 4-The Marketing Environment

       Pamela and Gela Nash established the Juicy Couture in 1995.In 13 years, Pamela and Gela Nash designed and carried out the company very well.They sold apparels,parfums,watches many people all around the world.
      In 2008, when death wind came to the America it also crashed to the Juicy Couture.Gela and Pamela have affected a lot in the recession.They didn't stand on more and Juicy Couture handed down company to the Liz Claiborne.Liz Claiborne is reported to have sold 258 $ worth of Juicy Couture product in the forst six months of 2008.

COUNTRY OF ORIGIN

APPAREL                                             LABEL                               COUNTRY OF ORIGIN

Head Band                                            XXX                                    XXXX

Sweater                                                KIMCHI BLUE                   CHINA

Skirt                                                     LACOSTE                           SLOVAKIA

Shoes                                                   FOREVER 21                      CHINA

Brassiere                                              VICTORIA'S SECRET        XXXX

Underpants                                           XXX                                    XXXX

Undershirt                                             PINK ANGEL                     TURKEY

Bag                                                       DIESEL                                CHINA

Department Stores Dropping Juicy Couture for Fall

  Beginning of this year department stores like Century 21 started to complain about Juicy couture's stale styles.Of course, Juicy Couture took into account those complaints and hired a new designer Eric Fetherston to design new clothes for holiday season,but i guess it is already too late.Many of the major retailers dropped the Juicy Couture clothing or cut back orders for fall season.

*Saks Fifth Avenue dropped the line at the New York Flagship for Fall
*Bloomingdale's cut way back on its Juicy Department at contemporary floor
*Bergdorf Goodman No longer carries the line.
*Century 21,i have been there just couple of days ago and before there were a lot of Juicy Designs but now just sweat Suits.I am sure right now everyone has that basic Juicy Couture Sweatsuits.

EXCERPT: The company president said that his goal is just to keep the label profitable, so only about ten to twenty new stores will open each year, while the men’s, yoga, and maternity categories are eliminated, along with 70 stores. So that's a start. Can you think of a man, woman, or yoga person who wants "JUICY" across their butts? Actually, maybe that would be popular somewhere like MIAMI or the DAVID BARTON GYM(Gay Gym)

Week 3-Ethics and Social Responsibility

   

       Juicy Couture standards are relating child labor,working hours,wage payment and working conditions generally.Juicy Couture is a participating company in the Fair Labor Association program.The Fair Labor Assaciation  is a non-profit orgnization and trying to improve working conditions worldwide.The accreditation must be renew every 3 years.It was accrediated last time in 2008.

    Social responsibility is

* Juicy Couture started to initiative called "Love is not abuse" which seeks to educate about domestic violence.

*Liz Claiborne Foundation ( Juicy Couture sold to ) support organizations U.S communities in the vicinity of the companies facilities.

     At Liz Claiborne Inc., we know our consumers demand a high quality product at a good value. But we also know our obligation to consumers doesn't end there. Our products must also be made under fair and decent working conditions. In today's world, where companies do business with fewer contractors and factories but are expanding into more countries both in the US and abroad, it requires a serious commitment to improve working conditions.
   Major reports about worker's Rights from Liz Claiborne(Juicy Couture)

*Human Rights Watch, Guatemala Discrimination Against Women Workers

*Hong Kong Christian Industrial Committee, China Women Workers in Special Economic Zones

*Maquila Solidarity Network, Transparency Report Card

*National Labor Committee, US-Jordan Free Trade Agreement

Week 2-Strategic Plannig

  Juicy Couture sets out to make the world more casual.We are trying hard to provide fancy,chic,pretty clothes to cute girly girls.We want everybody lives in juicy world.
   Juicy is everywhere.It is sometimes causal but sometimes cocktail;man and women;sunglasses and magnificent smelly parfumes.Most famous celebrities wear it like Madonna,Angelina but it Juicy is more affordable than other fancy brands so even as a poor two jobbed international student; i wear it, too.Do you know why?Juicy has specific power that you cant resist it.

  
   Our goal is that open more stores all around the world and make the Juicy Couture more popular in Europe.Also we are seeking to create new and unique girly watches,parfumes and shoes.Although our mission is to make the world casual Juicy for pretty girls also we will start to sell man's denim,watch and parfumes.Under the slogan of "My dog is better than your dog" Juicy Couture will enter dog fashion end of the 2010.
  By 2015 we plan to have more than 100 stores in Usa, Europe and Asia.

Living in a Juicy World...Keep following us....

Week 1-History and Mission Statement

    In 1995, Gela Nash-Taylor and Pamela Skaist -Levy, both are from California,decided to create a brand which is Travis jeans and the wanted to sell pants.In 1996,They changed the name to Juich Couture,the aim was to create a girly apperals with good quality and affordable prices.They produced athletic and casual wears and they became really succesfull with tracksuits.Gela and Pamela didnt have that much money when they start to business, so Juicy Couture find the success very slowly.In 1996,after company established,they needed advertisemnt to show their product to the people.Gela and Pamela send the Juicy Couture Track suits to the celebrities.When Madonna wore the this tracksuit,company captured the success instantly.Juicy Couture was very limited brand and they didnt have any specific just Juicy Coutre stores until 2000s.In 2004,Juicy Couture got the top of success and become a well-known brand.

      Juicy Couture started to produce handbags,jewelery,cosmetics and children's clothing.Juicy Couture was sold to the Liz Claiborne in 2008 by the girls Gela and Pamela.

    Our mission statement is producing girly apperals for cute,pretty,ugly or silly to any girls.The company started to their mission to sell the clothes for affordable prices and they changed their mission.Now one t-shirt is at least 100$.The goal is to serve good quality apperals to girls all around th world.