Erin Fetherston is Juicy Coutures' new guest designer.She is from California but she works and designes her own collection in New York.Also Juicy Couture is a California based brand.Juicy Couture provides people girlly stuff, casual and laid-back.On the other hand Erin Fetherston is known her tailored cocktail dresses.This two brands Juicy Couture and Fetherston is blended and produced hyper-feminine vibe.
"I felt that my own design aesthetic and Juicy Couture's had a good amount in common in terms of having a fun-loving, feminine spirit," said Fetherston, sitting down recently at Juicy Couture's headquarters in Arleta. "And I loved the idea of coming home a little bit through this project."said Fetherston to Emili Visilind Los Angeles Times.
Fetherson was choosen because of her " fashion knowledge and experience, her California roots and her induvisual sense of style.
As we know velour is significant material for Juicy Couture, but Fetherston changed that idea she used silk and other materials.
"Casual, chic elegance perfectly complementing the Juicy Couture heritage," is how Huber described Fetherston's initial collection.(Los Angeles Times)
Just yesterday I mentioned about that Juicy Couture should also sell more feminine and sexy apparels.When I saw that new on the internet I surprised.In 2010, the founders of Juicy Couture who are Gela Nash and Pamela stop designing for Juicy Couture.In 2010, new owners of Juicy Couture needed to invent new things.They have to get rid of their stale styles, so recently they hired American Eagles' head designer and New York based popular and successful designer Erin Fetherston.Juicy Couture is going through innovation.
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