Week 12- Integrated Marketing Communication

      If we consider about my company Juicy Couture,their promotional mix is advertising; they never use traditional advertising,Juicy couture sends many of their track-suits free to celebrities.Public Relations; they support a non-propit foundation for children.For competitive advantage they give excellent service in their boutique and sell hight quality product which you can wear over and over.For communication, Juicy Couture uses slogans.They create new slogans for every collections.For exapmle; " Have a Juicy Day." and  "Let Them Eat Couture." They believe that it is the best way to persuade customers.Juicy Couture does not use interpersonal and mass communication.Juicy Couture mostly uses computer for message transmission.Web has big impact of communication.When Juicy Couture created at first, I really don't have any idea where they put their advertisements because Juicy Couture mostly uses internet advertising.Juicy Couture has its own web page where you can see new products.Also they have an facebook account where they put important event and new opened places.

 

When people buy Juicy Couture bags, they make complex buying decision because they want this colorful,fancy expensive Juicy Couture bag.